KINESIS: LOGO ANIMATION EXPLORATIONS
These are a series of logo animation explorations that are meant to showcase the stylistic and tonal 'North Star' of our work, demonstrating our distinct creative vision and approach.
Our intention is to continuously evolve and refine these explorations. This ongoing process will help to show our commitment to innovation and artistic growth, while staying true to the style that we love. We're excited about regularly introducing new elements to this collection from various artists we work with, including fresh animation explorations, style frames, and exclusive behind-the-scenes looks into our creative process.
This initiative is more than just a showcase; it's a living, breathing project that will develop over time to illustrate our company growth. It represents a dynamic canvas where we experiment with new ideas and push our boundaries.
WHAT IS THE PURPOSE OF THE SHAPE?
The Kinesis logo features a unique and thoughtful design, showcasing a pair of linear keyframes, strategically positioned as the dots over the 'i' letters in 'Kinesis.'
The keyframe shape is often associated with motion design and symbolizing the progression in animation and video editing. As a result, we've adopted the keyframe as the central icon of our brand identity. This decision reflects our commitment to growth, adaptability, movement, and a forward-thinking approach – which we feel mirrors the very essence of what Kinesis stands for.
